- Demographic use
- Marketing trends
- Influence on politics
If you’re like me, you find them mildly interesting, but seldom eye-opening.
Pew Research Center markets itself as a non-partisan, nonprofit “fact tank.” They have published several reports on social media.
A recent report, The Demographics of Social Media Users – 2012, left me scratching my head.
Researchers generated the report from a survey of nearly 2,300 U.S. adults, conducted in the latter part of 2012.
It shared the demographics of social media users for various platforms.
Results showed the following.
- Facebook – 67 percent use Facebook
- Twitter – 16 percent
- Pinterest – 15 percent
- Instagram – 13 percent
- Tumblr – 6 percent
My initial response was – where’s LinkedIn? What about Google+?
Last time I checked, the two platforms had significant membership.
The answers were found in the survey questions.
Researchers asked survey participants if they used any of the following.
- A social networking site like Facebook, LinkedIn or Google+
Ah, there’s LinkedIn and Google+ - lumped in with Facebook.
Putting the Pieces Together
So, how is it that they have a 67 percent figure for Facebook if the survey question combined Facebook, LinkedIn and Google+?
Turns out, they got the Facebook percentage from a separate survey and report, Coming and Going on Facebook.
Then I found Social Networking (full detail) online that shared ~
20% of online adults say they use LinkedIn as of August 2012.
- So, why didn’t that make the list?
- And I guess Google+ is out-of-luck
- No separate reports (that I found)
Why create a list of social network site use and leave off two of the biggest platforms?
I’m no statistician. I can barely pronounce the word.
Is it just me? Or does the purpose of this report leave you scratching your head?
One good outcome – this gives me the perfect opportunity to share (once again) one of my favorite Mark Twain quotes.
“There are three kinds of lies. Lies, damned lies, and statistics.
Mark Twain’s Own Autobiography: The Chapters from the North American Review
Then again – maybe I have too much time on my hands.
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