Marketing Tools

Lightbulb9 Ways to Use Case Studies - Everyone loves a story and a case study goes a long way in building credibility for your product or service. Often, businesses that use case studies, place them on their website and forget about them.

Using case studies on your website is one effective marketing strategy but you get more bang for your buck when you use multiple strategies. This list shows you 9 ways you can use the power of a single case study.

If you would like more information on creating and using case studies in promoting your business, contact me. I would love to help.

3 Questions for Creating a Professional Bio - Do you hate being asked for a bio? These 3 simple questions help you create a professional bio.

If you don’t want to do it yourself, I would be happy to help. Contact me for a professionally written bio.

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Additional resources include a video, Creating a Better Professional Bio, and a pdf copy of the video’s presentation.

 Your Litmus Test to Marketing Success

What makes the difference between a potential customer reading your business writing versus walking away? The presentation offers you a 5-part litmus test for checking your business writing for marketing success.

You can download this pdf or view it on SlideShare.

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There is also a YouTube audiovisual version of Your Litmus Test to Marketing Success.

Is Your Business Communication on Track?

Do you have a plan for your business communication? No? This pdf download offers a framework for creating a business communication plan. As a bonus, it also provides questions to ask fo reviewing your plan’s effectiveness.

You can also view the SlideShare version.

Both documents are longer presentations than the typical ones I provide. Consider them an alternative to an ebook. I would love to hear what you think about the format.

 

 

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